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How to list products on Google Merchant

This article provides a step-by-step guide to help you list products on Google Merchant using LitCommerce. It includes:


Step 1: Add Draft listings to the Google Merchant channel from All Products

Step 2: Edit Draft listings in the LitCommerce Google Merchant channel

Step 3: Publish Draft listings on Google Merchant


The process transfers only products found in LitCommerce’s All Products section. Make sure to check that all your Main Store items are included, and import any missing ones if needed.


Further details can be found below.


Step 1: Add Draft listings to the Google Merchant channel from All Products


  1. Go to the All Products section from the sidebar menu.



  1. Select the products you want to list, click Select Action, and choose Add To Channel Drafts.



  1. Select the Google Merchant channel and click Add As Draft Now.



You can list the listings in bulk. The Add All Products To Channel Drafts feature is available for paid plan users to help speed up the process.



Step 2: Edit Draft listings in the LitCommerce Google Merchant channel 


After completing the first stage, your listings will appear under the Draft tab in the LitCommerce Google Merchant channel. 



You can start filling in the additional information by clicking on the title to open the listing details page. 



The page consists of the following tabs.


  • Vital Info.
  • Images.
  • Pricing/Variations.
  • Category.
  • Shipping.


The data in the Vital Info, Images, and Pricing/Variations tabs is automatically imported from All Products. You must manually review these details and complete all other required fields to comply with the Google Merchant product data specification.



Required fields are marked with a red asterisk (*).


Let’s go through each section below.


Vital Info


This tab consists of the following fields.



  • Title: Display the product title retrieved from your Main Store. You can edit this field to customize the content specifically for Google Merchant. 


  • URL: Displays the Product URL retrieved from your Main Store. This allows Google to redirect buyers to your website to make a purchase.


  • GTIN: Show the GTIN retrieved from your Main Store.


  • MPN: Show the MPN retrieved from your Main Store.


  • Promotion ID: Display the ID of promotions created in the LitCommerce Promotion tab. Select one or more to apply special offers to your listings.


  • Description: Display the product description retrieved from your Main Store. You can edit this field to customize the content specifically for Google Merchant.


Use the Title & Description Template to bulk edit product titles and descriptions. It populates these Google Merchant listing fields by mapping them to attributes from your Main Store.


Google Merchant does not support HTML tags in listing descriptions.


Images


This tab displays images retrieved from the corresponding Main Store product. All images must meet Google Merchant’s image guidelines.


Images cannot be added directly to the Images tab in LitCommerce. To update them, make the necessary changes in your Main Store and use the Load Images From Main Store button to reflect them in your Google Merchant listings.



Simply drag and drop images in the Images tab to adjust their order. You can also remove the images by hovering over them and clicking x on the top-right corner.



Pricing/Variations


Pricing


This tab is only visible on simple listings. It contains two required fields: Price and Quantity, displaying the corresponding data from your Main Store and available for editing on item level.


Additionally, you can find other optional fields under this tab.


  • Sale Price: Set a temporary promotional price lower than your standard Price. When the sale price, sale start date, and sale end date are set, it will trigger a promotion for the listing.


  • Sale Start Date: Specify when the sale begins. 


  • Sale End Date: Specify when the sale ends.


You can adjust the information in bulk based on the Main Store data using rules in the LitCommerce Google Merchant Channel Settings.


Variations


This tab replaces the Pricing tab for variant listings. It displays each variation's name, SKU, MPN, GTIN, attributes, price, sale price, and quantity.



You can delete unwanted variations from the listing by clicking the Bin icon. However, not all variations can be removed from the parent product in the LitCommerce Shopee channel.


Once published, LitCommerce will send the correct item_group_id for all variations to Google Merchant. However, Google Shopping will display them as separate individual items to buyers.


Category


The Category tab is essential during the listing process, as it helps provide buyers with key information about your items. 


Ensure that all required fields have an input value. You can also add optional fields to make your listing more informative.



It is recommended that the Primary Category be specified for high-performance listings. A category is also required for certain product types. Refer to this article for more details.


Utilize the Category Template to map the Google Merchant listing fields with the Main Store attributes for bulk editing. 


Shipping


Set up your shipping information using this tab. It consists of the following:


  • Shipping Label: Select a set of shipping rules from the ones created in your Google Merchant Center.


  • Country: Specify the country that the listing can be delivered to.


  • Service: Specify the shipping service or shipping method used for the listing.


  • Price: Determine a shipping fee for the item.


  • Min handling time: Specify the minimum number of days needed to process the order before handing it off to the shipping carrier.


  • Max handling time: Specify the maximum number of days needed to process the order before handing it off to the shipping carrier.


  • Min transit time: Specify the minimum number of days required for delivery once the order is handed to the shipping carrier.


  • Max transit time: Specify the maximum number of days required for delivery once the order is handed to the shipping carrier.


  • Weight & Dimensions: Enter a fixed value in each field to specify the weight and dimension measurements of your item.



You can use the Shipping Template for applying weight data to bulk listings.


Step 3: Publish Draft listings on Google Merchant


Once all the required information is completed on the listing details page, you can save and publish the listing on Google Merchant. Look at the bottom-right corner and click on one of the buttons below:


  • Save & Publish: Save and publish all changes immediately on Google Merchant.
  • Save & Close: Save the changes as a draft on LitCommerce and exit the listing details page.
  • Save Changes: Save the changes and stay on the page to continue editing.



To publish multiple listings at once, navigate to the Draft tab on the Google Merchant channel, select the listings, and then perform the action Publish to Google Merchant.



After publishing successfully, the listings will be transferred from Draft to the Active tab.



If the provided information does not meet Google Merchant's requirements or policies, the listings will be moved to the Error tab. To resolve, open the listing details page, review the error messages, and make the necessary corrections before republishing.



Alternatively, utilize the Quick/Auto list to Google Merchant feature to help streamline the process.


If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.

Updated on: 04/12/2025

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