Articles on: Basics & Setup

Step 6: Set up Price Sync & Pricing Rules

The Price Sync feature will update the price of all listings on your channels according to the price of products in the LitCommerce catalog. You can activate Price Sync individually for each sales channel. Once activated, LitCommerce will begin updating the price of all listings on that channel with the price of linked products in your main store. The price will also be automatically synced when you create a new listing on that channel.

Please note that Price Sync only updates the price from your main store to channels. If you update your listing price manually on your marketplace account, LitCommerce will not reflect the change in the system and thus the new price will not be updated on any channel.

Price Sync only works if the listing is linked to a product in your main store.

How to enable Price sync

To activate Price Sync, go to your channel under the Listing section on the left sidebar menu. Click on Channel Settings in the top right corner, and scroll down to the Pricing section.

Turn on the Price Sync button, and LitCommerce will help you sync prices for your sales channel.

Use Sale Price

By default, LitCommerce uses the compare-at-price (if available) for price synchronization. If this option is enabled, we will use the sale price for price synchronization.
For example, if you have a product with a regular price of $10 and a compare-at price of $15 in your main store, LitCommerce will use $15 as the price on the sales channel by default. However, if you enable this option, LitCommerce will use the regular price ($10) for price synchronization instead.

Price Rules

You can set the price rules for all products on each channel to control and modify the price as you want when products getting listed. Price rules work by taking the initial price from your central catalog and applying the formula set by you, before pushing it out to all listings on a particular sales channel.

You can choose to increase or decrease your product price by a fixed amount ($), or a percentage (%). For example, you can increase the price of all products on Etsy by $2, or decrease the price for all products on eBay by 10%.
You can also choose whether to round up or down the final price.

You can use the Price Rules feature for currency conversion if you’re selling overseas. To convert the currency, go to and search for the current exchange rate from your Main store currency to the currency of your sales channel.
If the rate is greater than 1, then subtract 1 from the rate and multiply the result by 100. Choose Increase in the first box.
If the rate is smaller than 1, then subtract the rate from 1 and multiply the result by 100. Choose Decrease in the first box.
Enter the result in the Price Adjustment section and set the unit to Percent (%).

If your product is applied to a price template, we will ignore these price rules.

Special features

The above features are available for all sales channels on LitCommerce. However, with specific sales channels, we add additional feature(s) for price synchronization to support the needs of sellers.

For eBay:

Strikethrough Price (STP): This option applies only if your account is eligible for discounted item listing on eBay (you get approved by eBay to participate in eBay’s Strike-Through Pricing Program)
LitCommerce will utilize the Price values entered in your products as the OriginalRetailPrice on eBay, which will be stricken through once Strike-Through Pricing is enabled. Furthermore, the Sale Price values entered in your products will appear as the Buy It Now Price on eBay. Please find more details here

For Reverb:

You can choose whether to apply the price rules to all products on the Reverb channel or only specific conditions. For example, if you only want to adjust the prices of new products, you can select New from the drop-down menu.

If you do not choose any condition, our tool will apply the price rules to all products on Reverb.

Updated on: 05/10/2023

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