How to sell on Amazon - Amazon GTIN Exemption
Before listing your products on the Amazon marketplace, you are required to provide a product identifier such as a GTIN (Global Trade Item Number). However, if you are selling private label goods with no GTIN, or if you meet other specific eligibility criteria, you may apply for a GTIN exemption from Amazon.
In such cases, it is important to note that obtaining Brand Registry or GTIN exemption from Amazon are the only two exemptions from supplying a product identifier (UPC/EAN/ISBN) in terms of listing new products. Should you not have a GTIN and not meet the eligibility criteria for a GTIN exemption or Brand Registry, it is impossible to list on Amazon.
Why is it necessary to provide evidence of exemption?
Sellers can let a third party use Amazon API to communicate with the marketplace. However, there is a limitation in the API that prevents the third party from knowing whether you have been granted Brand Registry or GTIN exemption for specific categories/ brands on your Amazon account. Therefore, it is unachievable to determine which categories/ brands are eligible for listing without GTINs.
Additionally, due to an initial block on creating listings without GTINs, any solution would be used around GTIN exemption and get abused by non-qualified merchants looking for a way to cheat on Amazon's requirements. Potentially, this may lead to sellers listing thousands of items against Amazon regulations. At that point, Amazon will implement certain measures to prevent incorrect ASIN creation, such as blocking users' ability to create future ASINs on their accounts.
Lastly, it is important to note that there is no way to reverse the consequences of violating Amazon's policies.
Updated on: 06/06/2023