Prerequisites Setup

In order to publish a product on TikTok Shop, the seller first needs to set up the necessary information on the seller site, such as the Warehouse, Delivery Options. Please read the following article for detailed instructions on the setup steps.

If you want to enable Shipped by seller, you need to create a Shipping Template on TikTok's seller site.

Publish a Simple Product

To publish a simple product on TikTok shop from your Main Store, you need to provide some necessary information. Click on the product details, and you'll notice that the "Category" and "Shipping" tabs are highlighted in red, indicating that you need to add some information.



Shipping
In the "Shipping" tab, selecting a "Warehouse" is mandatory to list your product on TikTok Shop. For "Delivery Options", the "Default" value will correspond to the Default shipping option on your TikTok seller site. If you have multiple options, you can choose the appropriate one by selecting "Delivery Custom."



Category
Every product on TikTok belongs to a specific category. In the "Category" tab, choose the category that best fits your product.



Next, select a brand for your product by entering the brand name in the search box. Brand selection is optional, so if you don't have a brand, you can choose "No Brand."



For the UK market, the "Exemption Of Identifier Code" field is mandatory. If your product has an identifier code (such as GTIN, UPC, EAN, ISBN), choose "Yes." If the product doesn't have an identifier code, select "No" and provide one of the four reasons to exempt it from the identifier code requirement. To understand more about identifier codes, please read the following article.



Each product will have a different list of product attributes. You don't need to provide all attributes, but having more attributes for a product will help TikTok shop's system accurately evaluate and reach more customers.



Tips: In addition to entering product details directly, you can use "Category" and "Shipping" templates for faster listing. The Category template is mandatory if you want to list variant products.

Publish Variation Products

Follow the instructions below to list variation products on TikTok:

For products with variants, TikTok shop uses Variation Attributes that TikTok supports to list the product. Depending on the Category, the number of Variation Attributes may vary. For example:

Category: Kitchenware > Tea & Coffeeware > Tea Sets



Category: Womenswear & Underwear > Women's Tops > T-shirts



Important: It's essential to accurately map Variation Attributes on TikTok Shop to Variation Attributes on the Main Store. Follow the examples below to understand how to map Variation Attributes:

Scenario 1: The number of Variation Attributes on the Main Store is the same as the number of Variation Attributes on TikTok Shop

Example: The main store has 2 Variation Attributes: Size and Color. You need to select 2 Variation Attributes on TikTok Shop that match them.

Scenario 2: The number of Variation Attributes on the main store is greater than the number of Variation Attributes on TikTok Shop

Example: The main store has 3 Variation Attributes (Size, Color, Material) with values (S, Red, Rubber), and TikTok Shop only has 2 Variation Attributes (Size, Color). Therefore, you need to combine 2 Attributes when listing the product on TikTok Shop. There are two ways to combine Attributes:

Size, Color-Material -> (S, Red-Rubber)
Color, Size-Material -> (Red, S-Rubber)

In this example, Size and Material are being combined. When listed on TikTok Shop, it will appear as Color-Size with values (S-Red-Rubber).



The product when listed on TikTok shop will look like the image. In this case, the Size attribute's value is a combination of the Size and Color attributes.

Scenario 3: The number of Variation Attributes on the main store is less than the number of Variation Attributes on TikTok Shop

In this case, choose the most suitable Variation Attributes on TikTok Shop for the Variation Attributes on the main store.

Example: The main store has only 1 Variation Attribute: Color, while TikTok Shop have 2 Variation Attributes: Size, and Color. Therefore, you should choose Color as the sales attribute.



For cases where sales attributes have an asterisk (*), this attribute is mandatory to list the product on TikTok Shop.

Updated on: 28/09/2023