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How to sell on Amazon - Must GTINs be provided to sell on Amazon? (UPC's, EAN's or ISBN's)

In general, you will need Global Trade Item Numbers (GTINs) for your products when selling on Amazon. Typically, your Barcode field in your e-commerce Platform is linked to the GTIN field in Amazon. The reason for this is that Amazon uses your GTIN to identify the specific product you are selling. Therefore, it is imperative to make sure your product has a valid GTIN.

Exceptions from requiring GTINs

1. If you only create Amazon Offer: When you're selling a product that's already available on Amazon, you can create an Amazon Offer by providing Amazon with the Amazon Standard Identification Number (ASIN). This is a unique identifier that tells Amazon which product you're selling. By providing the ASIN, you're essentially linking your offer to the existing product listing on Amazon. As a result, it helps customers find your offer and compare it to other offers for the same product more easily. Besides, you can avoid creating a duplicate product listing, which can confuse customers and hurt your sales with ASIN.

2. If you have a GTIN exemption: In case you have a GTIN exemption, you can still list your product on Amazon and other marketplaces without a GTIN. However, you will need to provide other product identifiers, such as a manufacturer part number (MPN) or a brand name, to help Amazon identify your product and match it to the correct product detail page.

Updated on: 14/04/2023

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