What is eBay Strike-Through Pricing?

eBay's Strike-Through Pricing (STP) feature allows sellers to highlight discounted prices by displaying the original price with a strikethrough. This helps buyers see the savings at a glance, with the discounted "Buy It Now" price displayed.

How to enable eBay Strike-Through Pricing on LitCommerce

Before activating Strike-Through Pricing in LitCommerce, you must get approved by eBay to participate in eBay’s Strike-Through Pricing Program.

Once approved, follow the steps below to turn on the eBay Strike-Through Pricing on LitCommerce:

Visit the eBay Channel Settings.



Toggle Strikethrough Price (STP) to ON.



Save settings at the bottom.



Once enabled, LitCommerce will use the Price as the List Price on eBay (which will be stricken through) and the Sale Price will appear as the new Buy It Now price reflecting the discount.



You will then see your new discounted prices on eBay.



Note the following:

Disabling Strike-Through Pricing (STP) in LitCommerce will NOT remove it from existing eBay listings. However, any new listings created after disabling STP will no longer display a strikethrough price.
The Strike-Through Pricing Program is available in the following eBay marketplaces:
- United States
- Great Britain
- Germany
- Canada (English and French)
- France
- Italy
- Spain

If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.

Updated on: 12/02/2025