How to list Products on Amazon
Amazon is a highly regulated marketplace with strict requirements for product listings. Sellers must provide detailed and accurate information to meet Amazon's guidelines and ensure their products are eligible for listing.
Once the Main Store and the first Sales Channel are successfully set up, all products from your Main Store will be imported to the All Products tab.
This article provides a step-by-step guide to help you list your Products from LitCommerce to Amazon.
To list on Amazon, you will need to add a draft Listing to the Amazon channel in LitCommerce.
Go to the All Products tab in the Sidebar Menu.
Select the Products that you want to list on Amazon and click Select Action > List Products to Channels:
Choose the Amazon channel and click Add As Draft Now.
After step 1, navigate to the Amazon Channel in LitCommerce via the Sidebar Menu to find your draft Listings.
There are 2 cases in which you can publish Listings on Amazon via LitCommerce:
Case 1: List products using an existing Product ASIN from Amazon Catalog.
Case 2: Create new ASINs with GTIN exemption.
Amazon Standard Identification Number (ASIN) is a unique ten-digit alphanumeric code that Amazon assigns to a Product in its catalog.
Review the case details below and select the most suitable case for you. For visual aids, refer to Case 1 and Case 2 videos.
Go to the Listing Page for the draft Listing.
Enter the Product Identifier (GTIN, UPC, EAN, ...), keyword, SKU, etc to find ASINs using the ASIN lookup tool on the Listing Page.
After assigning the ASIN, visit the Offer tab to fill out the required fields.
If you cannot locate an existing ASIN in the Amazon catalog, it means the product is not currently sold on Amazon. In this case, you will need to create a new listing. Refer to CASE 2 below.
If your products are not yet listed in the Amazon catalog, and you are unable to locate existing ASINs, please follow the steps below:
Apply for a GTIN exemption from Amazon by visiting this article.
Once approved, send a copy of the confirmation to LitCommerce and provide the approved Brand Name and Categories.
We will configure this information to your Amazon channel and it should have a badge displayed next to the Channel name.
Head to the Listing Details tab on the Listing Page and complete the sections below.
Brand Name: Enter the exact brand name approved by Amazon or use "Generic" if no brand is specified.
Category (including Browse Node ID and Browse Node Name): Add the Browse Node ID and Name. Refer to this guide for instructions on finding node IDs.
Product Type: Select the Product Type in the list according to the Browse Node you have just selected.
If the Listing is a Variant Listing, make sure to choose the Variant Theme and enter or map the values from the Main Store to match the Variant Attribute of the Listing such as Color or Size.
Additionally, several required fields will be displayed automatically at the bottom of the listing page once the Product Type is selected. Please ensure you provide values for these fields as well.
For example: if the Product Type is Clothing.
Then the required fields will be Clothing Type and Target Gender.
Shipping Details (Optional): Enter the item and package dimensions.
Battery: Unless the item requires a battery, skip this section.
Amazon Fields: This section contains supplementary information specific to the selected Product Type. Click Select Additional Fields to choose the fields that you want to include.
Visit the Offer tab and fill out the required fields such as Condition or Quantity.!
(Optional) Complete the SEO tab to provide additional information about your Listing.
Once you have completed all the required information on the Listing Page, you can save and publish the Listing on Amazon. Look at the bottom right corner and click on one of the buttons below:
Save & Publish: Save and publish all your changes immediately on Amazon.
Save & Close: The changes are saved as a draft on LitCommerce and exit the Listing Page.
Save Changes: Save the changes but stay on the page to continue editing.
To publish multiple Listings at once, simply navigate to the Draft tab on the Amazon channel, choose the listings then select the action Publish to Amazon.
After publishing your products to Amazon, if all information is approved by the Amazon system, your products will be moved to the Active tab.
Otherwise, Amazon will return an error indicating any incorrect or missing fields. Please fill in the required information and try publishing the Listings again.
Listing products on Amazon can be complex due to its stringent requirements. It might take some time to list your first product successfully. Once you can list the first product successfully, you can apply the same steps to your other listings.
If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.
Once the Main Store and the first Sales Channel are successfully set up, all products from your Main Store will be imported to the All Products tab.
This article provides a step-by-step guide to help you list your Products from LitCommerce to Amazon.
Step 1: Add Draft Listings to the Amazon channel from All Products
To list on Amazon, you will need to add a draft Listing to the Amazon channel in LitCommerce.
Go to the All Products tab in the Sidebar Menu.
Select the Products that you want to list on Amazon and click Select Action > List Products to Channels:
Choose the Amazon channel and click Add As Draft Now.
Step 2: Edit draft Listings in the Amazon channel in LitCommerce
After step 1, navigate to the Amazon Channel in LitCommerce via the Sidebar Menu to find your draft Listings.
There are 2 cases in which you can publish Listings on Amazon via LitCommerce:
Case 1: List products using an existing Product ASIN from Amazon Catalog.
Case 2: Create new ASINs with GTIN exemption.
Amazon Standard Identification Number (ASIN) is a unique ten-digit alphanumeric code that Amazon assigns to a Product in its catalog.
Review the case details below and select the most suitable case for you. For visual aids, refer to Case 1 and Case 2 videos.
CASE 1: List products using an existing Product ASIN from Amazon Catalog
Go to the Listing Page for the draft Listing.
Enter the Product Identifier (GTIN, UPC, EAN, ...), keyword, SKU, etc to find ASINs using the ASIN lookup tool on the Listing Page.
After assigning the ASIN, visit the Offer tab to fill out the required fields.
If you cannot locate an existing ASIN in the Amazon catalog, it means the product is not currently sold on Amazon. In this case, you will need to create a new listing. Refer to CASE 2 below.
CASE 2: Create new ASINs with GTIN exemption
If your products are not yet listed in the Amazon catalog, and you are unable to locate existing ASINs, please follow the steps below:
Apply for a GTIN exemption from Amazon by visiting this article.
Once approved, send a copy of the confirmation to LitCommerce and provide the approved Brand Name and Categories.
We will configure this information to your Amazon channel and it should have a badge displayed next to the Channel name.
Head to the Listing Details tab on the Listing Page and complete the sections below.
Brand Name: Enter the exact brand name approved by Amazon or use "Generic" if no brand is specified.
Category (including Browse Node ID and Browse Node Name): Add the Browse Node ID and Name. Refer to this guide for instructions on finding node IDs.
Product Type: Select the Product Type in the list according to the Browse Node you have just selected.
If the Listing is a Variant Listing, make sure to choose the Variant Theme and enter or map the values from the Main Store to match the Variant Attribute of the Listing such as Color or Size.
Additionally, several required fields will be displayed automatically at the bottom of the listing page once the Product Type is selected. Please ensure you provide values for these fields as well.
For example: if the Product Type is Clothing.
Then the required fields will be Clothing Type and Target Gender.
Shipping Details (Optional): Enter the item and package dimensions.
Battery: Unless the item requires a battery, skip this section.
Amazon Fields: This section contains supplementary information specific to the selected Product Type. Click Select Additional Fields to choose the fields that you want to include.
Visit the Offer tab and fill out the required fields such as Condition or Quantity.!
(Optional) Complete the SEO tab to provide additional information about your Listing.
Step 3: Publish draft Listings on Amazon
Once you have completed all the required information on the Listing Page, you can save and publish the Listing on Amazon. Look at the bottom right corner and click on one of the buttons below:
Save & Publish: Save and publish all your changes immediately on Amazon.
Save & Close: The changes are saved as a draft on LitCommerce and exit the Listing Page.
Save Changes: Save the changes but stay on the page to continue editing.
To publish multiple Listings at once, simply navigate to the Draft tab on the Amazon channel, choose the listings then select the action Publish to Amazon.
After publishing your products to Amazon, if all information is approved by the Amazon system, your products will be moved to the Active tab.
Otherwise, Amazon will return an error indicating any incorrect or missing fields. Please fill in the required information and try publishing the Listings again.
Listing products on Amazon can be complex due to its stringent requirements. It might take some time to list your first product successfully. Once you can list the first product successfully, you can apply the same steps to your other listings.
If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.
Updated on: 10/02/2025
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