How to create Amazon Templates & Template Rules
To bulk edit multiple listings with similar attributes, you can create and apply Templates and Template Rules. This will automatically populate a predefined format of listing attributes.
This article walks you through creating Amazon Templates and Template Rules. More details can be found below.
Templates
The steps to create a template are available HERE. This section explains each type of template used on Amazon.
Title & Description Template
The template follows the LitCommerce Title & Description Template general structure. Check out this article for more details.
Due to the Amazon API limit, the LitCommerce Amazon channel does not support HTML tags in listing descriptions.
Offer Details Template
This template defines the unique selling terms you offer, giving buyers more insights into your Amazon listings. You can find the following information.
Condition
Specifies the quality of the product being sold. You can map your Main Store product conditions to the corresponding Amazon conditions.
Once the template is applied, LitCommerce can send the correct condition data to the marketplace.
Condition Note
Allows you to provide additional details about the item’s condition via text, especially when the product is not new.
Up to 2000 characters can be entered in this field.
Max Order Qty.
Allows you to set a limit on how many units of a product each buyer can purchase per order. This helps prevent bulk purchasing, abuse, or reseller activity.
Fulfilled By
Determines which fulfillment method the listings are assigned to. You can select either Fulfilled By Merchant (FBM) or Fulfilled By Amazon (FBA).
Merchant Shipping Group Name
Refers to the Shipping Template set up in your Amazon Seller Central. You must enter the exact Shipping Template Name for LitCommerce to retrieve the correct data.
Handling time
Defines the number of business days needed to process and pack an order before handing it over to a carrier.
Tax Code
Specifies the product tax code (PTC) that Amazon uses to determine the sales tax rate applicable to your product. More details about it can be found HERE.
Launch Date
Specifies the date your listing becomes visible for purchase on Amazon. It is useful for new releases, seasonal products, or pre-order items, allowing you to control when the items go live.
Release Date
Indicates the date when a product can start being shipped or delivered to buyers. It is typically used for pre-order or newly launched items.
Restock Date
Indicates when a temporarily out-of-stock product will again be available for purchase or shipment. It helps to set buyers' expectations when the item returns to stock.
Offering Can Be Gift Messaged
Specifies whether buyers can include a personalized message when sending the listing as a gift through Amazon during checkout.
You can set a maximum of 255 characters and 10 lines per gift message. Find more details HERE.
Is Gift Wrap Available?
Specifies whether buyers can request gift wrapping for your item during checkout on Amazon. Refers to this article for more details.
Aside from the required Condition, other fields are optional.
Pricing Template
This template features two main options to modify and update price data:
Price Adjustment and Price Rounding: Follow the basic Price Rules Options. You can add multiple adjustments to modify your Amazon listings’ prices based on the Main Store products.
Use the Price Preview tool to review how the configured price rules take effect.
Price override: Manually select a Main Store Attribute from All Products or enter a numeric value to display.
Applying the Pricing Template will override the price rules in the Channel Settings.
Additionally, enable Advanced options to view other possible price adjustments.
Sale Price
Sets a temporary promotional price lower than your Standard Price.
Amazon will display the sale price alongside the crossed-out original price and savings percentage on your listing. It includes two main modification options: Price Adjustment and Price override.
When the sale price, sale start date, and sale end date are set, it will trigger a promotion for the listings.
Sale Start Date
Specifies when the sale begins. It is available when using the Sale Price field.
Sale End Date
Specifies when the sale ends. It is available when using the Sale Price field. Upon passing this date, Amazon will revert your listings to their original prices.
List Price (MSRP)
Also called Manufacturer's Suggested Retail Price. It specifies the suggested retail price set by the manufacturer or brand owner.
It includes two main modification options: Price Adjustment and Price override. Amazon may require this field depending on the selected Product Type.
Minimum Seller Allowed Price
Sets the lowest price Amazon can use for your listings. It helps protect you from unwanted underpricing during repricing, discounts, or promotions.
It includes two main modification options: Price Adjustment and Price override.
Maximum Seller Allowed Price
Sets the highest price limit for your Amazon listings. This acts as a price ceiling, preventing accidental overpricing due to repricing tools, data sync errors, or manual input mistakes.
It includes two main modification options: Price Adjustment and Price override.
MAP
Also called Minimum Advertised Price. It represents the lowest price you are allowed to advertise publicly for an item.
It includes two main modification options: Price Adjustment and Price override.
Maximum Retail Price
Defines the official, all-inclusive retail price printed on your item’s packaging. It is the highest legal price you can charge a buyer. This field is exclusive to Amazon India and available depending on the Product Type.
It includes two main modification options: Price Adjustment and Price override.
Advanced options are not mandatory, but can help provide buyers and Amazon with price-related information about your items.
Shipping Template
This template helps you provide Amazon with product package information for shipping calculations. It consists of the following:
Package Length Dimension.
Package Width Dimension.
Package Height Dimension.
Package Weight Dimension.
Make sure to select a corresponding measurement unit for each field and fill in the value by entering it.
Alternatively, select a Main Store Attribute for mapping with Select Attribute. This allows LitCommerce to retrieve the Main Store dimension data and populate the corresponding Amazon fields.
SEO Template
This template helps optimize your listings in Amazon’s internal search results. The following information can be found.
Target Audience
Indicates the intended audience for your listings. This helps Amazon’s search and filtering system display them to the most relevant buyers, improving both visibility and conversion rates.
Subject Keyword
Describes the main themes associated with your listings. This helps Amazon’s search algorithm understand your items and connect them to buyer searches, even when those terms are not present in the listing title or description.
Intended Use
Specifies for what purpose your items are meant to be used. It helps Amazon’s system and buyers understand your listings’ practical function or application, improving search relevance and category accuracy.
Bullet Point
Appears right under the listing title on the Amazon product detail page and highlights the main selling points of your item in short, scannable statements.
Item Type
Defines your listings’ specific classification or subcategory within Amazon’s product catalog. It is one of the key attributes Amazon uses to categorize, filter, and display your listings in the right department and browse nodes.
Search Terms (Generic Keywords)
Allows you to add additional keywords that help your listings appear in relevant buyer searches. It is a hidden backend SEO field on Amazon listings.
You can enter fixed values in these fields to apply them to all listings using the template.
As another option for the Target Audience, Subject Keyword, Intended Use, Bullet Point, and Item Type fields, map them with the Main Store attributes using Select Attribute for auto-population of data.
For the Search Terms (Generic Keywords) field, check the Use tags from Main Store to make Search Terms box to automatically fill in this field with the corresponding Main Store tags.
Listing Details Template
This template helps provide key information to your Amazon listings. The details include:
Brand
Brand Name: Enter the exact brand name approved by Amazon, or use "Generic" if no brand is specified.
Category
Browse Node ID: Enter the category ID you would like to publish your listings under.
Browse Node Name: Enter the category name you would like to publish your listings under.
For guidance on locating your Browse Node ID and Name, check out this article.
In case you are publishing your items using GTIN Exemption, ensure that the category being used is approved by Amazon.
Safety And Compliance
Country Of Origin: Select the country where your listings were manufactured or assembled.
Are Batteries Required: Check this box if your listings require batteries. It will open two other fields: Are Batteries Included and Battery Cell Composition, for inputting more details.
Dangerous Goods Regulations: Select the suitable option from the available list to declare whether your Amazon listings are regulated as hazardous material. Multiple options can be added for this field.
Product Type
Select a Product Type that best suits your Amazon listings. Once selected, the Variant Theme field will display below it.
The Variant Theme is required for variant listings. It allows Amazon to establish parent-child product relationships in their system. Refers to this article for guidance in mapping it.
Product Type Specifics
Required Specifics: Fill in the value for any required fields (marked by the red asterisk (*)). These fields vary depending on the selected Product Type.
Additional Specifics: Add supplementary information specific to the selected Product Type. Click
Select Additional Fieldsto choose the fields that you want to include.
Depending on the Amazon fields, you can map the Main Store attributes to them using Select Attribute for LitCommerce to automatically populate them with corresponding values.
Product Dimensions
Item Length/Width/Height/Weight Dimension: Fill in the correct values to specify the actual size and weight of your items, excluding packaging.
Item Display Height/Length/Width/Weight: Fill in the correct values to control how your item’s size and weight information appear to buyers on Amazon.
Ensure that the corresponding measurement unit is selected for each dimension field.
Template Rules
The Amazon Template Rules follow the same instructions as the Template Rule.
By following these steps, you can create and manage the templates and template rules on the LitCommerce Amazon channel to help ensure your listings are completed and properly structured.
If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.
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