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How to create Facebook Shop Templates & Recipes

To bulk edit multiple listings with similar attributes, you can create and apply Templates and Recipes. This will automatically populate a predefined format of listing attributes.

This article walks you through creating Facebook Shop Templates and Recipes, including:

Templates

Recipes

More details can be found below.

Templates

The steps to create a template are available HERE. This section explains each type of template used on Facebook Shop.

Title & Description Template

The template consists of two main sections: Title and Description. Each section starts with a default variable: {{name}} and {{description}}.

They retrieve the exact title and description data from your Main Store to populate the corresponding fields in your Facebook Shop listings.

You can also use other attributes, such as Main Store fields and metafields, to add more information to your product title and description. Find them in the Select Attribute list.

If a Main Store attribute shares the same name as a supported default placeholder, the system will prioritize the attribute. To use the original placeholder, write the following format: {{product.field_name}}.

Applying the Title & Description Template to imported Facebook Shop listings may overwrite both the title and description with Main Store data. To retain the existing Facebook Shop title or description when using the template, input {{channel.name}} or {{channel.description}}.

Facebook Shop does not support HTML tags in listing descriptions.

Pricing Template

This template features Price Adjustment and Price Rounding to modify and update Facebook Shop listings’ prices based on the Main Store products. They follow the basic Price Rules Options.

Applying the Pricing Template will override the price rules in the Channel Settings.

Additionally, enable Sale Price to set a temporary promotional period with prices lower than your Main Store prices.

Category Template

You can find the following main sections in this template.

Primary Category

Search using keywords and select a Primary Category from Facebook Shop’s available options.

Alternatively, you can browse from the list of categories. Ensure you select an end-leaf category.

If you have a Facebook Shop category ID, enter it in the Category #: box to automatically assign the corresponding category.

Condition

Condition: Specify the quality of the products being sold. You can select from the available list or map this field with the Main Store attributes using Select Attribute for automatic data entry.

Product Type: Define what kind of product you are selling. You can enter a fixed value to apply it to all listings using the template or map this field with the Main Store attributes using Select Attribute for automatic data entry.

Shipping Template

Set up weight information for bulk listings using this template. Ensure that the corresponding weight unit is also selected.

Recipe

The Facebook Shop Recipes follow the same instructions as the Recipe.

By following these steps, you can create and manage the templates and recipes on the LitCommerce Facebook Shop channel to help ensure your listings are completed and properly structured.

If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.

Updated on: 27/10/2025

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