# How to set up a promotion on Google Merchant

This article guides you on creating and setting up a Google Merchant promotion using LitCommerce. More details can be found below.

## <mark style="color:$primary;">**What is a promotion on Google Merchant?**</mark>

A promotion on Google Shopping is a special offer (such as a discount, free shipping, or a free gift) that appears directly on your shopping ads and free listings. It helps increase product appeal and encourages more buyers to complete their purchase. All promotions are applied at checkout or point of sale.

In your Google Merchant Center, Promotions is available as an add-on feature.

{% hint style="info" %}

* **You must be eligible for Merchant Promotion add-ons. If not, contact** [**Google Support**](https://support.google.com/merchants/contact/promos_contact) **for help enrolling in promotions. More details on eligibility requirements can be found** [**HERE**](https://support.google.com/merchants/answer/13422697?hl=en\&sjid=113004504986347999-NC#eligibility)**.**

* **All Google Merchant accounts share the same basic** [**quota limits on promotions**](https://support.google.com/merchants/answer/15499922)**. However, you can request Google for a quota increase.**
  {% endhint %}

## <mark style="color:$primary;">**How to create a promotion on Google Merchant using LitCommerce?**</mark>

{% stepper %}
{% step %}
Access the Google Merchant channel from within your LitCommerce account.

<figure><img src="/files/R1XqLeAv4HD8bqW8ppAJ" alt=""><figcaption></figcaption></figure>

{% endstep %}

{% step %}
Open the Promotion tab and click `Create Promotion`.

<figure><img src="/files/8g3miQprmKazwHtIOE4X" alt=""><figcaption></figcaption></figure>

{% endstep %}

{% step %}
Start filing in the required information. It consists of the following promotion attributes:

<details>

<summary><strong>Title</strong></summary>

You can give the promotion any name you prefer. This helps reflect the specific promotion that is applied and distinguishes it from the others.

<figure><img src="/files/k0mzXE4YFL9cCFH7C7ej" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Promotion titles have a limit of 60 characters and must meet other** [**Google Merchant promotion editorial requirements**](https://support.google.com/merchants/answer/2877578)**.**
{% endhint %}

</details>

<details>

<summary><strong>Promotion ID</strong></summary>

Create a unique internal identifier to label and track each promotion in your Google Merchant Center.

<figure><img src="/files/IIJD7tbQ9KpOjwYktvs3" alt=""><figcaption></figcaption></figure>

</details>

<details>

<summary><strong>Target Country</strong></summary>

Specify the country where your promotion will be shown to buyers on Google Shopping from the available list. It determines the promotion’s currency, rules, and eligibility.

<figure><img src="/files/kFZc9Pk9qhvg6KuGOd3o" alt=""><figcaption></figcaption></figure>

</details>

<details>

<summary><strong>Content Language</strong></summary>

This attribute specifies the language your promotion must use. The available options vary depending on your selected Target Country.

<figure><img src="/files/FCOdhpx8Liy2rWxJS7mf" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**To ensure your promotion appears correctly and meets Google’s regional policies, use the language of the Target Country in both the promotion titles and language settings.**
{% endhint %}

</details>

<details>

<summary><strong>Promotion Category</strong></summary>

Select the most suitable category for your target promotion. Each category corresponds to its own set of settings.

{% hint style="info" %}
**Each Promotion/Delivery Type has its own set of Promotion Details. Make sure to fill in all the required information that is marked by a red asterisk (\*).**
{% endhint %}

<figure><img src="/files/hBhUWhtJH92kvX4d5bvL" alt=""><figcaption></figcaption></figure>

#### <mark style="color:blue;">**Amount Off**</mark>

This category includes the following Promotion Types:

* **Amount Off:** Offer a monetary discount.

* **Buy quantity of products, get amount off:** Offer a monetary discount to customers who purchase a certain quantity of products.

* **Buy quantity of products, get the same item at a discount:** Offer a product at a discount for customers who purchase a certain quantity of the same product.

<figure><img src="/files/iBIUquHUHrfAfqkfMrdb" alt=""><figcaption></figcaption></figure>

#### <mark style="color:blue;">**Percent Off**</mark>

This category includes the following Promotion Types:

* **Percent Off:** Offer a percentage discount.

* **Buy quantity of products, get percent off:** Offer a percentage discount to customers who purchase a certain quantity of products.

* **Buy quantity of products, get the same item at a percent off:** Offer a product at a percentage discount for customers who purchase a certain quantity of the same product.

<figure><img src="/files/IgzwdUkIzu8xJvhy86KM" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Discount percentages must be whole numbers. Decimals are not allowed.**
{% endhint %}

#### <mark style="color:blue;">**Free Gift**</mark>

This category includes the following Promotion Types:

* **Get a free gift:** Add a free gift to customers' carts. You can optionally set a minimum purchase amount or quantity of products.

* **Get a gift card:** Add a free card to customers' carts. You can optionally set a minimum purchase amount or quantity of products.

<figure><img src="/files/L2cpG1LMrPjouLxbdIRu" alt=""><figcaption></figcaption></figure>

#### <mark style="color:blue;">**Free Shipping**</mark>

This category includes the following Delivery Types:

* **Free standard shipping.**
* **Free overnight shipping.**
* **Free 2-day shipping.**

<figure><img src="/files/wTZYFGU5HKgO6BtF9FGF" alt=""><figcaption></figcaption></figure>

</details>

<details>

<summary><strong>Start Date &#x26; End Date</strong></summary>

* **Start Date:** Specify the first day and time your promotion becomes active.

* **End Date:** Specify the final day and time your promotion is valid.

<figure><img src="/files/4JxMueW55iwz8j28zdHO" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Each promotion has a 6-month limit (183 days) from the Start Date and will automatically expire once it reaches the End Date. The timezone used in LitCommerce for these promotions is UTC+0.**
{% endhint %}

</details>

<details>

<summary><strong>Destination</strong></summary>

Check one or both boxes to determine where the promotion will appear.

* **Free Listings:** Unpaid product placements shown across Google surfaces and do not require paid ads. Find more information about this HERE.

* **Shopping Ads:** Paid advertisements created through Google Ads.

<figure><img src="/files/QrRGsjdwADQwsajHwRa1" alt=""><figcaption></figcaption></figure>

</details>

<details>

<summary><strong>Promo Code</strong></summary>

This field lets you choose whether your promotion has a customer-visible code (such as “SAVE25”) that must be entered at checkout to redeem the offer.

* **No Code:** Indicate that your promotion does not have a promotion code.

* **Generic Code:** Specify a code for your promotion by manually entering any value you prefer.

<figure><img src="/files/ZbbEz4r0npLaR10xspc2" alt=""><figcaption></figcaption></figure>

</details>

<details>

<summary><strong>Promotion Applicability</strong></summary>

Use this field to specify which listings your promotion will apply to.

* **All Products:** The promotion applies to your entire Active product catalog.

* **Specific Products:** The promotion only applies to selected products. Refer to [this section](https://litcommerce.gitbook.io/litcommerce-helpdesk/marketplace-integration/supported-platforms/google-merchant/how-to-set-up-a-promotion-on-google-merchant#how-to-apply-a-promotion-to-listings-using-litcommerce) for step-by-step guidance.

<figure><img src="/files/bQLwEqaMVH865lxazdMr" alt=""><figcaption></figcaption></figure>

</details>

{% endstep %}

{% step %}
Click `Create Promotion` to save the configuration and generate a new Google Merchant promotion.

<figure><img src="/files/rQrop6b4mAbNZmZjuttr" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

{% hint style="info" %}
**Promotions must comply with** [**Google Merchant promotion criteria**](https://support.google.com/merchants/answer/13422697?hl=en\&sjid=113004504986347999-NC#criteria)**. They will undergo** [**an approval process**](https://support.google.com/merchants/answer/4588464) **for about 12-24 hours after the Start Date. Check the promotions’ status on your** [**Google Merchant Center**](https://support.google.com/merchants/answer/13509015#zippy=%2Chow-do-i-determine-the-status-of-my-promotion)**.**
{% endhint %}

{% hint style="success" %}
**It is recommended that you submit promotions at least 24 hours before the effective start time to allow a smooth and timely review process. Otherwise, they may be delayed by 24 hours.**
{% endhint %}

The Promotions will appear on the LitCommerce interface for further management. You can use the Promotion Title or ID to search for any available promotion in the search bar.

<figure><img src="/files/2gqegnpHknIkgyQ7jsuz" alt=""><figcaption></figcaption></figure>

Additionally, select the target promotions and click `Select Action` to perform any available actions.

<figure><img src="/files/wBTSQ5Q8jdrli8sE1jr2" alt=""><figcaption></figcaption></figure>

## <mark style="color:$primary;">**How to apply a promotion to listings using LitCommerce?**</mark>

In addition to applying a promotion to all Active listings with the [All Products option](https://litcommerce.gitbook.io/litcommerce-helpdesk/marketplace-integration/supported-platforms/google-merchant/how-to-set-up-a-promotion-on-google-merchant#promotion-applicability), you can manually assign it to individual or bulk listings by following the steps below.

{% stepper %}
{% step %}
Open the Manage Listings tab in the LitCommerce Google Merchant channel.

<figure><img src="/files/eGfrTS3FGuMMlrfHUDNB" alt=""><figcaption></figcaption></figure>

{% endstep %}

{% step %}
Select the target listings, click on `Select Action` and choose `Manage Promotions`.

<figure><img src="/files/8yjjSkNuPViG8xUNdxMx" alt=""><figcaption></figcaption></figure>

{% endstep %}

{% step %}
Select the promotion(s) to assign or remove them.

<figure><img src="/files/vdkOMridCoLCcqP3J7S8" alt=""><figcaption></figcaption></figure>

{% endstep %}
{% endstepper %}

Once completed, make sure to perform `Publish to Google Merchant` (for Draft listings) or `Update to Google Merchant` (for Active listings) to reflect the promotions on Google Merchant Center.

<figure><img src="/files/E1Y4kcwHYpNyPXxpBw8r" alt=""><figcaption></figcaption></figure>

If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.


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