Understanding eBay Strike-Through Pricing Program

What is eBay Strike-Through Pricing?

eBay's Strike-Through Pricing (STP) feature allows sellers to highlight discounted prices by displaying the original price with a strikethrough. This helps buyers see the savings at a glance, with the discounted "Buy It Now" price displayed.

How to enable eBay Strike-Through Pricing on LitCommerce

Before activating Strike-Through Pricing in LitCommerce, you must get approved by eBay to participate in eBay’s Strike-Through Pricing Program.

Once approved, follow the steps below to turn on the eBay Strike-Through Pricing on LitCommerce:

1

Visit the eBay Channel Settings.

2

Enable the Strikethrough Price (STP) toggle under the Pricing section.

3

Save settings at the bottom of the page.

eBay Strike-Through Pricing Program is no longer available to new sellers. If you are approved for the Program and cannot find the Strikethrough Price (STP) toggle in the Channel Settings, contact us for assistance.

Once enabled, LitCommerce will use the Price as the List Price on eBay (which will be stricken through) and the Sale Price will appear as the new Buy It Now price reflecting the discount.

You will then see your new discounted prices on eBay.

Disabling Strike-Through Pricing (STP) in LitCommerce will NOT remove it from existing eBay listings. However, any new listings created after disabling STP will no longer display a strike-through price.

The Strike-Through Pricing Program is available in the following eBay marketplaces:

• eBay US

• eBay Great Britain

• eBay Germany

• eBay Canada (English and French)

• eBay France

• eBay Italy

• eBay Spain

If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.