Articles on: Marketplace Features

Title & Description Template

LitCommerce allows you to streamline listing management with bulk edit templates, minimizing manual tasks and ensuring consistent updates across selected listings.

This article walks you through the Title & Description Template and how to use it.

What is a Title & Description Template?

Title and description are essential elements of a listing. They define the item, convey its value to buyers, and help platforms categorize and display it accurately.

This information must adhere to the platforms’ listing policies.

In LitCommerce, besides editing listings individually, you can use the Title & Description Template to update and customize this data for several listings at once, tailoring the content specifically for your target platform.

How does a Title & Description Template work in LitCommerce?

Defaults

The LitCommerce Title & Description Template consists of two main sections: Title and Description. Each section starts with a default placeholder: {{name}} and {{description}}.

They retrieve the exact title and description data from your Main Store to populate the corresponding fields in your channel listings.

Customization

In addition to the default setup, you can use other attributes, such as Main Store fields and metafields, to add more information to your product title and description. Find them in the Select Attribute list.

If a Mainstore custom attribute or metafield has the same name as a default field, LitCommerce automatically adds {{c.}} to distinguish the custom one.

Applying the Title & Description Template to imported channel listings may overwrite both the title and description with Main Store data. To retain the original values from the sales channel, use {{channel.name}} for the title and {{channel.description}} for the description. They must be used independently, without any plain text.

Editors

To give you more control over your product description, LitCommerce provides two toggleable editing modes: Rich Text Editor and HTML Editor.

Rich Text Editor

This mode allows you to create and format content visually, without needing to write HTML or CSS. It works like a simplified word processor built into the web interface.

The LitCommerce Rich Text Editor features a toolbar with formatting icons. Clicking an icon automatically applies the appropriate formatting to your content. You can also insert external media, such as images or videos, using the available options.

HTML Editor

Use this editor to work directly with HTML tags when creating structured product descriptions. It offers three view modes: Source Code, Code Preview, and Full Preview, to make editing and managing your content easier.

Below is a comparison of the two editing modes to help you decide which one works best for you.

Rich Text Editor	HTML Editor
A quick and easy way to format simple product descriptions.	Need advanced control over product description layout and design.
Work with a text input tool to create and format content visually, without writing code like HTML or CSS.	Work with custom description templates.
Limited to predefined formatting options	Fully customizable using HTML tags and inline CSS
Ideal for non-technical users creating simple product descriptions.	Ideal for advanced users or those requiring more sophisticated product description layouts.

The Rich Text Editor only supports a limited set of HTML codes. Switching from the HTML Editor to the Rich Text Editor may remove unsupported codes.

In LitCommerce, HTML tags are not supported in listing descriptions for the following marketplaces: Etsy, Amazon, Shopee (non-whitelisted sellers), Facebook Shop, Google Merchant, and Temu.

Additionally, refer to this article for more details on setting up and applying the Title & Description Template to your listings.

If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.

Updated on: 03/11/2025

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