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Manage variation images on Etsy

Etsy allows a maximum of 10 images per listing. If your listing has more images than the set limit, only the first 10 images in the Images tab will be used. Refer to this article for more details.

You can drag and drop images in the LitCommerce Images tab to prioritize the ones you want at the top. If a variation is linked to an image that is not within the first 10, Etsy will automatically use the product thumbnail image for it.

Additionally, remove the redundant images by hovering over them and click x on the top-right corner.

This article walks you through how to manage your Etsy variation images in LitCommerce.

How LitCommerce automatically assigns images to your variations

Listings with only one variant attribute

If the listing only has one variant attribute (e.g. Size), LitCommerce will automatically transfer the corresponding variant images from the Main Store to Etsy.

Variations that do not have an image assigned in the Main Store will take the product thumbnail image as the default.

Listings with more than one variant attribute

You can only map Etsy variation images using one variant attribute. For Etsy listings with two or more variant attributes (e.g. Color and Size), LitCommerce will automatically assign variation images according to the first attribute of the corresponding Main Store products.

Auto-assign images only apply when the listings are first added to the LitCommerce Etsy channel from All Products. Later updates made to existing listings will not trigger this feature.

How to manage variation images manually in LitCommerce

Listing with only one variant attribute

You will need to update the variation images in the Main Store. Then, simply perform Load Images From Main Store to retrieve them to the Etsy listing.

After that, click Save & Publish to reflect the updated image data on the marketplace.

For bulk updating variation images, use the Load Images From Main Store and Update To Etsy actions.

Listings with more than one variant attribute

You can manually select which attribute to base the variation images on with the Manage Variation Images button. Follow the steps below to proceed.

Head to the LitCommerce Etsy channel and click on the title to open the listing details page.

Go to the Variations tab and click Manage Variation Images.

Select the desired Variation Type (attribute), then click on each option to assign the corresponding images.

Click Save.

Once the variation images are set, click Save & Publish to send the new image data to Etsy.

If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.

Updated on: 10/10/2025

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