Articles on: List on Marketplaces

How to list products on Facebook Shop

This article provides a step-by-step guide to help you list products on Facebook Shop using LitCommerce. It includes:


Step 1: Add Draft listings to the Facebook Shop channel from All Products

Step 2: Edit Draft listings in the LitCommerce Facebook Shop channel

Step 3: Publish Draft listings on Facebook Shop


The process transfers only products found in LitCommerce’s All Products section. Make sure to check that all your Main Store items are included, and import any missing ones if needed.


Product Catalog ID must also be provided before publishing products via LitCommerce. Refer to this article to locate it.



Step 1: Add Draft listings to the Facebook Shop channel from All Products


  1. Go to the All Products section from the sidebar menu.



  1. Select the products you want to list, click Select Action, and choose Add To Channel Drafts.



  1. Select the Facebook Shop channel and click Add As Draft Now. 



You can list the listings in bulk. The Add All Products To Channel Drafts feature is available for paid plan users to help speed up the process.



Step 2: Edit Draft listings in the LitCommerce Facebook Shop channel

 

After completing the first stage, your listings will appear under the Draft tab in the LitCommerce Facebook Shop channel. Listings with missing information will be marked with the Missing Info status.



You can start filling in the required information by clicking on the title to open the listing details page. 



The page consists of the following tabs.


  • Vital Info.
  • Product Identifiers.
  • Images.
  • Pricing/Variations.
  • Category.
  • Shipping.


The data in the Vital Info, Product Identifiers, Images, and Pricing/Variations tabs is automatically imported from All Products. You must manually review these details and complete all other required fields to comply with Facebook Shop's listing policies.



Required fields are marked with a red asterisk (*).


Let’s go through each tab below.


Vital Info


This tab consists of the following four required fields.


  • Title:  Display the product title retrieved from your Main Store. You can edit this field to customize the content specifically for Facebook Shop. 


  • URL: Show your Main Store product URL. It helps redirect buyers to your Main Store website for purchasing.


  • Retail ID: Show a unique identifier for your listing within the Meta Commerce Manager system. LitCommerce automatically assigns your Main Store SKU as the Facebook Shop Retail ID.


  • Description: Display the product description retrieved from your Main Store. You can edit this field to customize the content specifically for Facebook Shop.



Use the Title & Description Template to bulk edit product titles and descriptions. It populates these Facebook Shop fields by mapping them to attributes from your Main Store.


Product Identifiers


This tab includes multiple product identifier fields used to distinguish listings and help Facebook Shop create new ones.


  • GTIN.
  • MPN.
  • Brand (required).



Images


This tab displays images retrieved from the corresponding Main Store product. All images must meet Facebook Shop’s image specifications.


Images cannot be added directly to the Images tab in LitCommerce. To update them, make the necessary changes in your Main Store and use the Load Images From Main Store button to reflect them in your Facebook Shop listings.



Simply drag and drop images in the Images tab to adjust their order. You can also remove the images by hovering over them and clicking x on the top-right corner.



Pricing/Variations


Pricing


This tab is only visible on simple listings. It contains two required fields: Price and Quantity, displaying the corresponding data from your Main Store and available for editing on item level.



Additionally, you can find other optional fields under this tab.


  • Sale Price: Set a temporary promotional price lower than your standard Price. When the sale price, sale start date, and sale end date are set, it will trigger a promotion for the listing.


  • Sale Start Date: Specify when the sale begins. 


  • Sale End Date: Specify when the sale ends.



Variations


This tab replaces the Pricing tab for variant listings. It displays each variation's SKU, attributes, price, sale price, and quantity.



You can delete unwanted variations from the listing by clicking the Bin icon. However, note that not all variations can be removed from the parent product in the LitCommerce Facebook Shop channel.


Facebook Shop does not support variant format when displaying to viewers. Only one variant of each product is shown on your shop's home page. Once published from LitCommerce, variant listings will be available as separate simple items on the marketplace.  


You can adjust the price information in bulk based on the Main Store data using rules in the Pricing Template or the LitCommerce Facebook Shop Channel Settings.


Category


The Category tab is essential during the listing process, as it helps provide buyers with key information about your items. Follow the steps below to proceed.


  1. Search or browse, and select a Primary Category from the available options. 



If you have a Facebook Shop category ID, enter it in the Category #: box to automatically fill in the corresponding category.


  1. Select a suitable value for the required Condition and enter data in the optional Product Type fields.


Alternatively, map them with the corresponding Main Store fields using Select Attribute. 



Utilize the Category Template for bulk editing.


Shipping


Set up your shipping information using this tab. It consists of the following:


  • Weight unit: Select a suitable weight unit for your listing from the dropdown list.


  • Weight: Enter a fixed value in the field to specify the weight of your item.



You can use the Shipping Template for applying weight data to bulk listings.


Step 3: Publish Draft listings on Facebook Shop


Once all the required information is completed on the listing details page, you can save and publish the listing on Facebook Shop. Look at the bottom-right corner and click on one of the buttons below:


  • Save & Publish: Save and publish all changes immediately on Facebook Shop.
  • Save & Close: Save the changes as a draft on LitCommerce and exit the listing details page.
  • Save Changes: Save the changes and stay on the page to continue editing.



To publish multiple listings at once, navigate to the Draft tab on the Facebook Shop channel, select the listings, and then perform the action Publish to Facebook.



After publishing successfully, the listings will be transferred from Draft to the Active tab.



If the provided information does not meet Facebook Shop's requirements or policies, the listings will be moved to the Error tab. To resolve, open the listing details page, review the error messages, and make the necessary corrections before republishing.



Alternatively, utilize the Quick Publish to Facebook Shop feature to help streamline the process.


If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.

Updated on: 27/10/2025

Was this article helpful?

Share your feedback

Cancel

Thank you!