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Google Merchant Channel Settings

This article walks you through the Google Merchant channel settings in LitCommerce. These settings control how your Main Store products sync with the corresponding linked Google Merchant listings.

The article includes:

Connection

More information is provided below.

Connection

This section consists of the following:

Channel Name

Use this box to give the channel any name you prefer. This helps distinguish it from other connected channels in LitCommerce.

Google Merchant ID

This field displays the ID retrieved from your Google Merchant Center.

Status

This field shows the connection status between your Google Merchant store and LitCommerce.

Click on the Test Connection button to verify whether the connection is still valid.

Pricing

The Google Merchant Channel follows the basic Price Sync Options.

Inventory

The Google Merchant Channel follows the basic Inventory Sync Options.

Marketing & Growth

You will find the feature UTM Tracking Parameters in this section. More details about it on Google Merchant can be found HERE.

The feature adds tags to your product URLs for tracking traffic source, campaign, and ad performance for Google Shopping. They provide detailed insights in Google Analytics, helping you identify which shopping ads or products generate the most conversions.

Enter a suitable value in each field below:

Campaign: Identifies a specific ad campaign. For example: holiday_sale, summer_promo.

Medium: Identifies the method or pathway that led a buyer to your website. For example: shopping, paid_search.

Source: Identifies where the traffic came from. For example: google_shopping.

The product URL will be formatted based on your input. Here is an example of how it will appear once applied:

https://www.yourstore.com/products/cupcake-apron?utm_source=google_shopping&utm_medium=paid_search&utm_campaign=holiday_sale

The setting only applies to new listings added to the LitCommerce Google Merchant channel following the configuration. To apply the setting to existing listings, use Update To Google Merchant.

Other settings

Title Sync

Enable this setting to sync product titles from your Main Store to Google Merchant. Updates occur every 15 minutes.

Description Sync

Enable this setting to sync product descriptions from your Main Store to Google Merchant. Updates occur every 15 minutes.

Deselect Products after Bulk Action

By default, selected listings remain checked after bulk actions. Enable this setting to automatically clear selections to prevent duplicate actions.

Create on Main Store

If your Main Store has multiple warehouse locations, select one warehouse to Create on Location. This will update stock in a selected warehouse when creating listings from Google Merchant to the Main Store.

This setting is only available for the Shopify and Square Main Stores.

Once you have completed setting up the Google Merchant Channel Settings, save the configurations using the Save Settings button at the bottom of the interface.

Find the sync status under the Google Merchant channel name.

If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.

Updated on: 27/10/2025

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