eBay Custom Description Template

What is an eBay Custom Description Template?

A product description on eBay presents key details about your item. All content must adhere to eBay’s listing policies.

You can apply custom templates to your eBay product descriptions. These optional HTML files define the layout, font styles, colors, and overall design of the description. Templates may also include CSS to add enhanced styling.

How to set up an eBay Custom Description Template?

Create a Custom Description Template on eBay

It is possible to build your own Custom Description Template directly on eBay by writing an HTML file with your preferred structure and design. The built-in editor provides simple formatting features for editing your content.

Alternatively, several third-party services can help you create custom eBay templates, such as InkFrog and FinestDesign. They offer more visually polished layouts and customization features. Keep in mind that some services may require a subscription or charge additional fees.

Check out this article for more information about the eBay Custom Description Template.

Set up an eBay Custom Description Template in LitCommerce

LitCommerce does not offer a built-in tool for creating new Custom Description Templates from scratch within its interface. You will need to prepare your templates on eBay.

Once ready, use the HTML Editor to edit your template for eBay listings. This gives you more control over formatting, layout, and embedded content directly in LitCommerce.

The HTML Editor allows for extended code flexibility, supporting any HTML tags permitted by eBay. View this article to learn more.

You can toggle between two editing modes: Rich Text Editor and HTML Editor as needed. Note that the Rich Text Editor only supports a limited set of HTML tags. More related information can be found HERE.

Follow the guide below to set up your Custom Description Template in LitCommerce.

Select the eBay tab from the Templates & Recipes section on the sidebar menu.

Alternatively, go to the LitCommerce eBay channel and select Listing Templates/Recipes to view your templates.

Click Add New next to the Title & Description Template.

Select Switch to HTML Editor.

Copy your custom description HTML codes and paste them in the Description section.

Make changes to the description if needed.

You can also utilize attribute mapping to dynamically populate data like product title, price, SKU, and more from the Main Store to the eBay description. View more details about attribute mapping in this article.

Save the data.

LitCommerce allows users to preview templates before applying them to the listing.

Then, navigate back to the LitCommerce eBay channel, click Apply Template/Recipe after selecting your listings, and choose the desired template to assign it.

Finally, use the Update To eBay action to push your Custom Description Template data to the marketplace.

If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.

Updated on: 16/09/2025

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