How to create Google Merchant Templates & Template Rules

To bulk edit multiple listings with similar attributes, you can create and apply Templates and Template Rules. This will automatically populate a predefined format of listing attributes.

This article walks you through creating Google Merchant Templates and Template Rules. More details can be found below.

Templates

The steps to create a template are available HERE. This section explains each type of template used on Google Merchant.

Title & Description Template

The template follows the LitCommerce Title & Description Template general structure. Check out this article for more details.

Google Merchant does not support HTML tags in listing descriptions.

Category Template

You can find the following main sections in this template.

Product Types

Specify your listings’ Product Type using this section. It is a merchant-defined categorization that helps you organize and structure your product catalog inside Google Merchant Center.

Product Types are fully custom. You can choose the naming and hierarchy.

Primary Category

Search using keywords and select a Primary Category from Google Merchant’s available options.

Alternatively, you can browse from the list of categories. Ensure you select an end-leaf category.

If you have a Google Merchant category ID, enter it in the Category ID: box to automatically assign the corresponding category.

Expiration Date

Specify the date by which your Google Merchant listings will expire and no longer be available to buyers.

If you leave this field blank, the listings will automatically expire after 30 days.

Availability

Determine the inventory status of your listings. You can select from one of the following options:

• In stock.

• Out of stock.

• Back Order.

• Pre Order.

Target Country

Select the country where your listings will be shown to buyers on Google Shopping from the available list. It determines the listings’ currency, rules, and eligibility.

Custom label

Add internal tags to your Google Merchant listings to organize and group them inside Google Ads.

These labels are not visible to buyers.

Item Specifics

Use this section to provide your listings with any necessary and optional information that can make them more appealing to buyers.

Shipping Template

Set up shipping information for bulk listings using this template. It includes:

• Dimensions: Enter a fixed value in each field or use Select Attribute to map the corresponding Main Store attribute for automatic data entry. Ensure that the measurement unit is also specified.

• Shipping Label: Select a set of shipping rules from the ones created in your Google Merchant Center.

• Country: Specify the country that the listing can be delivered to.

• Service: Specify the shipping service or shipping method used for the listing.

• Price: Determine a shipping fee for the item.

• Min handling time: Specify the minimum number of days needed to process the order before handing it off to the shipping carrier.

• Max handling time: Specify the maximum number of days needed to process the order before handing it off to the shipping carrier.

• Min transit time: Specify the minimum number of days required for delivery once the order is handed to the shipping carrier.

• Max transit time: Specify the maximum number of days required for delivery once the order is handed to the shipping carrier.

Template Rules

The Google Merchant Template Rules follow the same instructions as the Template Rule.

By following these steps, you can create and manage the templates and template rules on the LitCommerce Google Merchant channel to help ensure your listings are completed and properly structured.

If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.