# Feed Actions: Search and replace value

LitCommerce Feed Management offers multiple rules when setting up your feed, enabling you to locate, modify, and optimize your product data for the target platform.

This article introduces you to the “Search and replace value” action.

## <mark style="color:$primary;">**Set up and apply**</mark>

For more details on how to set up and apply the rule, refer [HERE](https://litcommerce.gitbook.io/litcommerce-helpdesk/feed-management/feed-basics-and-setup/feed-setup/feed-create-and-set-up-your-feed/feed-rules).

## <mark style="color:$primary;">**How it works**</mark>

The “Search and replace value” action appears under the Then and And-statements. It allows you to find specific words, phrases, or characters within a product attribute data (including Main Store fields, metafields, and custom fields) and automatically replace them with a new value.

<figure><img src="/files/HTB6AvQS6RrPa2qRVgiG" alt=""><figcaption></figcaption></figure>

The rule contains two boxes:

* **Search for value in (part of) field:** Displays the text you want to find within your product attribute.
* **Use replacement value:** Displays the new text that will replace the detected value.

{% hint style="info" %}
**You can enter multiple values in each box, but only one value per line. Each line in both boxes forms a pair of values, and LitCommerce matches them line by line.**
{% endhint %}

This rule is ideal for data correction, text standardization, platform compliance, and SEO optimization, all while preserving your original Main Store data.

**Example:** Words like “produced” or “Co.” in product titles can make your products seem mass-produced. This action lets you replace them with alternatives to make your titles more engaging.

Take “Product Title” and “search and replace value”, then set the following:

* On line 1, LitCommerce will search for “produced” and replace it with “handmade”.
* On line 2, LitCommerce will search for “Co.” and replace it with “Atelier”.

<figure><img src="/files/OZSgzlfBkrJIHqKnrQeq" alt=""><figcaption></figcaption></figure>

After this rule, the example title “Bee Cupcake produced by Crème Florale Co.” will become “Bee Cupcake handmade by Crème Florale Atelier”.

<div><figure><img src="/files/tR7kDujEOwo8dcCpfMOO" alt=""><figcaption></figcaption></figure> <figure><img src="/files/DZ8vzEtGBMwZT0mWIHjQ" alt=""><figcaption></figcaption></figure></div>

If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.


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