Articles on: Feed Basics & Setup

Feed: Create & set up your feed

Aside from the Marketplace Integration app, the LitCommerce Feed Management app helps you generate, manage, and optimize product data feeds for various platforms.


This article outlines the instructions for creating and setting up a new feed in your LitCommerce account.


Create a new feed


Step 1: Connect your Main Store


  1. Log in to your LitCommerce account. 


If you don’t have one, sign up HERE and select the Feed Management app.


  1. Select a Main Store and click Connect.



After that, make sure to follow our app’s instructions to connect to the corresponding platform.


The LitCommerce Feed Management app is limited to the following Main Stores: Shopify, Wix, WooCommerce, BigCommerce, and Files.


Alternatively, you can find and install the LitCommerce app or plugin directly from eCommerce app stores (such as Shopify, Wix, etc.). You will then be redirected to the LitCommerce dashboard and have the Main Store automatically connected.


Step 2: Add your first feed


Next, select a platform to add your first feed.



Step 3: Configure the feed


When adding the new feed, input the following required information into it.


  • Name: The name of your feed.
  • Country: The country your feed products are advertised in. To sell in multiple countries, please create a separate feed for each one.
  • Type of Market: This option helps correctly classify your items (e.g., Baby & Kids, Electronics) and ensure the appropriate export format. Different market types may require distinct fields and product categorization.
  • Type of Feed: Specify the feed’s purpose in your product catalog using this option. It is only available on certain platforms.
  • Use Global Rules: Apply your commonly used rules to the feed. Only one set of Global Rules can be selected per feed. This feature (for easier reuse across all feeds) will not be accessible at this stage of your first feed, but you can update it later on.



Depending on the Type of Market, you can enable the Apply Ready-Made Rules and Mapping feature for Meta Online Products and Google Shopping feeds. It will automatically set rules for required fields and create necessary custom fields for the Mapping section.



Set up your feed


After a feed is created in LitCommerce, you will reach the interface that contains all the tabs (Settings, Categories, Rules, Mapping, Quality, and Export) for setting up your feed.



Step 1: Set up settings


The Settings tab includes the configured fields from the previous stage that can be updated anytime.


In addition, you can use the Feed Status toggle to activate and deactivate the feed.



Step 2: Set up categories


Categories in product feeds help classify your items into specific groups, allowing better engagement from buyers.


The Categories tab only supports Meta and platforms that share Google’s taxonomy. Use the Categorization and Uncategorized Items tabs to check which products have already been categorized for your feed.



For categorization, multiple options are available:


  • Smart Categories: This option automatically matches your Main Store categories (Shopify only) to the Google category system.
  • Generate Categories: Generating category mappings based on a product field of your choice (that best categorizes your items).
  • Add Category: You can create manual rules to assign your products to the correct categories on the selected platform.
  • Copy Categories: This option allows copying existing categories from another feed to the current one.


To learn more about how to set up your feed categories, check out the article Feed: Categorization.


The Categorization step can be skipped by clicking on the Skip This Step button.


Step 3: Set up rules


The Rules tab allows you to modify and optimize your product feed data. This ensures the final export feed meets the specific requirements of your selected platform.


If the Ready-Made Rules and Mapping were enabled during configuration, you will find them in this tab.



Additional rules can also be added aside from the existing ones. If no Ready-Made rules are available, simply add your own by clicking Add Rule.



  1. Add Rule



There are three options for creating a new rule for your feed.


  • Rule Templates: Use pre-made rules to save time on manual setup.
  • Create New Rule: Add a completely new rule to your feed. This requires setting up individual conditions for the rule.
  • Copy Rule(s): Copy existing rule(s) from another feed or global rule to this feed.


Additionally, you may create Custom fields to add values for fields that are not available in your Main Store. Custom fields are created only in LitCommerce and will not be added to your Main Store.




The Global Rules feature is also used to speed up the rule setup stage.



  1. Item Count



Use this section to have an overview of valid products in each rule. This allows you to see the final state of products’ data (e.g., price, title, category) after applying that rule.


  • Item Count: Display products that meet the rule's conditions.
  • Before this rule: The number of valid products before having the rule applied.
  • After this rule: The remaining products in the feed after applying the rule.


Rules are applied sequentially, from top to bottom, to update or filter products.


Step 4: Set up mapping


Mapping refers to the essential process of connecting data fields after having the rules applied to the feeds so that product information flows correctly to our system and platforms. 


In the Mapping tab, you will find the following field types:


  • Required (highlighted in red): These fields are necessary to ensure your products meet platform requirements.
  • Recommended (highlighted in yellow): These fields are not mandatory, but including them can significantly improve your feed's visibility and overall quality.
  • Optional (highlighted in blue): These fields are optional and can be added based on your preference. 




Each platform has its own unique set of requirements, so required fields may vary between feeds.


LitCommerce automatically maps the required fields when finding corresponding matches in your Main Store. Even so, you can edit existing mappings or add new fields manually using the Add New Field and Save Mapping actions.



Step 5: Quality check


The Quality tab assesses whether your feed meets the platform’s requirements. It provides a visual indicator of your feed's quality, using three different colors:


  • Green: The number of required and recommended fields with valid data.
  • Red: The number of required fields that are either empty or not mapped.
  • Yellow: The number of fields that are recommended but empty or not mapped.


You can also view the percentage of ready-to-publish products in this tab.



Based on this information, you may double-check the products to update the feed (rules, mappings, etc.) accordingly.


Step 6: Preview & Export


Once all the previous stages are completed, go to the Export tab to preview your data and export it.


  1. Overview



This tab contains the following sections:


  • Activate Feed: Activate your feed to receive the feed URL.
  • Feed URL: Display your feed URL for exporting and downloading.
  • How to connect your feed to the platform: This section (only available on certain platforms) gives step-by-step instructions on how to make your export feed work on the selected platform.


When ready, retrieve the feed URL by copying it. Then, paste the URL to your feed platform for exporting data. You also have the option to download the feed file.


  1. xml Preview



The xml Preview tab shows you a sample of your data (up to 100 products) that will be exported via the feed. 


If necessary, you can return to earlier steps to make adjustments.


After completing your first feed, simply click Add New Feed in the Add/Manage Feeds section to proceed with the subsequent ones.



If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.

Updated on: 14/08/2025

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