LitCommerce Feed Management offers multiple rules when setting up your feed, enabling you to locate, modify, and optimize your product data for the target platform.

This article introduces you to the “Search and replace value” action. 

Set up and apply

For more details on how to set up and apply the rule, refer HERE.

How it works

The “Search and replace value” action appears under the Then and And-statements. It allows you to find specific words, phrases, or characters within a product attribute data (including Main Store fields, metafields, and custom fields) and automatically replace them with a new value.

The rule contains two boxes:

• Search for value in (part of) field: Displays the text you want to find within your product attribute.

• Use replacement value: Displays the new text that will replace the detected value. 

This rule is ideal for data correction, text standardization, platform compliance, and SEO optimization, all while preserving your original Main Store data.

Example: Words like “produced” or “Co.” in product titles can make your products seem mass-produced. This action lets you replace them with alternatives to make your titles more engaging.

Take “Product Title” and “search and replace value”, then set the following:

• On line 1, LitCommerce will search for “produced” and replace it with “handmade”.
• On line 2, LitCommerce will search for “Co.” and replace it with “Atelier”.

After this rule, the example title “Bee Cupcake produced by Crème Florale Co.” will become “Bee Cupcake handmade by Crème Florale Atelier”.

If you have any questions, let us know via the Chat Box in the bottom-right corner of our Help Center.

Updated on: 13/11/2025